Selling with Cindy & Steve

Curious to learn what your home is worth? Would you like to be able to keep track of your home value on demand? Wondering what your equity position is? And what about move-up or downsize potential? You can find all that right here! The Homebot tool allows you to explore your equity and your options, and so much more. Try it here: 

Show me the Homebot

If you are getting serious about the possibility of listing your house, we have resources! Get local housing data (how’s the market & what’s next) and information about new listings and price changes here: 

Show me the data!

 

When you are ready to list, that is when we really shine! Check out our 30-point marketing plan below.

Behind the Scenes Preparation

  1. Analyze the competition and strategize pricing
  2. Prepare the home to be presented to the public and plan staging
  3. Professional photography including drone footage
  4. Preview of your property release to all local agents
  5. Video production for release to social media and property website
  6. Produce slide show with music to enhance buyer’s visualization of living in your home
  7. Prepare mapping of Floor plan for online buyers viewing
  8. Print flyers for open house events
  9. Plan signage riders to highlight your home’s best features
  10. Design post cards for neighborhood “choose your new neighbors” campaign
  11. Prepare welcome home book to answer all buyer’s questions about schools, neighborhood and features of your home
  12. Compile in-house notes of exceptional features – to draw buyers’ attention to features they may not have noticed in your house
  13. Showing Time software attached to listing to get us immediate feedback on all showings
  14. Full review of all listing criteria to ensure accuracy

 Going LIVE

  1. Prepare Facebook ads, HD videos and animated posts
  2. Shoot multiple videos for upload to social media
  3. Check all major websites for accuracy inclusion on Zillow, Trulia & REALTOR.com
  4. Create social media calendar of property-specific releases
  5. Prepare Google advertising
  6. Enter property information and photographs in Waze to grab drive-by attention

 MEGA Open House

  1. Circle Prospecting – Call 100 homes surrounding the property
  2. Open House signs 5-20 (set out early the morning of) strategically located near your home
  3. Open House Riders on the Main sign in front of the house
  4. Large flag outside on the day of the Open House
  5. Food truck (or ICE CREAM truck)
  6. Sign in sheet for visitors so we can follow up if they showed interest in the house or had friends that might be interested
  7. Give-away’s (to draw buyers to come view the Open House)
  8. Social media marketing boosted to target buyers
  9. Web Advertising on OPEN HOUSE sites

AFTER THE FIRST WEEK: Often the house is already SOLD before we get to the final stage. But if your home remains on the market after the first week, we have a plan!

  1. Weekly Fresh Marketing – Our team meets weekly to analyze feedback on your homes’ showings in order to create NEW and FRESH marketing weekly for your property until it’s SOLD!!!