Time to move on


Time to move on? Or time to stay put?

At The Sauter Group, we use a combination of tried and tested marketing promotions and leading edge social media savvy.

We represent industry veterans and marketing disruptors that have learned to thrive in a changing environment.

Some of the Forbes Real Estate Near-Term Predictions we are excited to embrace in 2020:

Millennials will keep up their homebuying streak, while Boomers hold up inventory.

Data from Realtor.com shows Millennials made up a whopping 46% of all mortgage originations in September—up from 43% one year prior. Millennials rank homeownership as one of their top goals in life—even higher than marrying or having kids —and with interest rates low and incomes up, it’s the right time to buy a home for many.

— Millennials expect their agent to expertly manage the more complex transactional steps with the best tech to get the deal done quickly and smoothly while keeping them apprised every step along the way.

Technological Takeover

Albeit gradual and over-hyped the rise of new technologies will inevitably replace much of what the old guard of real estate once held sacred. This is not expected to eliminate the need for real estate service providers, but our jobs will look very different.

— This year, it is expected that every second, nearly a million minutes of video content will cross the IP network. We are excited about the market advantage we have already realized through Facebook, Instagram, GoogleAds, Waze, and the like and energized by what the future holds for even more innovative video.

Evolution from Commodity to Experience 

For the past 100 years, real estate has mostly been a financial instrument, where a product is sold at a price per square foot. Moving forward, we must become the storytellers where the ultimate sale is won or lost on the experience.

— We love this one! We have always believed that selling what is potentially the largest investment of a client’s life should be handled with a true sense of the enormity of the responsibility.

Rising Rates and Rising Prices

As many markets across the nation continue their growth trends while the construction industry lags behind demand, prices will continue to rise while interest rates bump upward.

–Clearly, if you have been waiting in the wings for the exact right time to take the plunge, the time is (still) right. And we are standing by!

Increased Data Gathering and Usage

Business intelligence is driving decisions and defining the relationships as is the ease of accessing real-time data.

–Key metrics like absorption rates and days on market, and exciting new tools like Homebot, will give you, the homeowner, the data you need to decide what’s right for you.

 The Virtual Reality Revolution

Virtual reality (VR) is seen as potentially the biggest trend in the real estate market over the next few years. Buyers will increasingly use VR technology to view homes without the hassle of attending an open house and sellers will be able to virtually stage their homes.

— This is a must. Enough said.